HighLevel vs ClickFunnels
Both build funnels, so the difference is everything around the funnel: contact limits, team seats, how many brands you can run, and whether you need a full CRM with phone and SMS.
Prices and limits
| Plan | Monthly | Billed annually | Contacts | Workspaces / accounts | Team members |
|---|---|---|---|---|---|
| ClickFunnels Launch | $97 | $81/mo | 10,000 | 1 | 2 |
| ClickFunnels Scale | $197 | $164/mo | 75,000 | 5 | 5 |
| ClickFunnels Optimize | $297 | $248/mo | 150,000 | 10 | 10 |
| ClickFunnels Dominate | Annual only | $5,997/yr | 400,000 | 20 | 20 |
| HighLevel Starter | $97 | $970/yr | Unlimited | 3 sub-accounts | Unlimited |
| HighLevel Unlimited | $297 | $2,970/yr | Unlimited | Unlimited sub-accounts | Unlimited |
[ClickFunnels pricing; checked 2026-10-25] [HighLevel pricing page; checked 2026-10-25] ClickFunnels marks "Unlimited Funnels" on its plans as limited-time.
Reading the table
- At the same $97: ClickFunnels Launch gives one workspace, 2 team members and 10,000 contacts. HighLevel Starter gives 3 sub-accounts with unlimited users and contacts, plus usage fees for SMS, calls and email.
- At $297: ClickFunnels Optimize gives 10 workspaces; HighLevel Unlimited gives unlimited sub-accounts and rebilling of usage to clients.
- Usage: HighLevel's plan price excludes telephony and email sending. Budget it with the usage calculator.
Who each suits
ClickFunnels suits a business whose main need is funnels, checkout and online sales, and that is happy with a lighter CRM. HighLevel suits businesses and agencies that need the funnel connected to pipelines, calendars, two-way SMS, calls, reviews and automations in one place, especially across several client accounts.
If you're moving from ClickFunnels, list every funnel, product and automation first, then use the 14-day checklist to rebuild the most important one during the trial.
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Facts last checked against official sources: