Work out what HighLevel will really cost you, then set it up properly
Free calculators and checklists for agencies and small businesses using (or considering) HighLevel, also called GoHighLevel or GHL. Every price on this site comes from HighLevel's own pricing page or help center, with the date we last checked it.
Calculators
Plan picker
Starter, Unlimited or Agency Pro, based on how many clients you have and which features you actually need.
SaaS Mode margin calculator
What you keep after the plan, wholesale usage, AI Employee and payment fees when you resell HighLevel.
Voice AI cost estimator
Per-minute engine, voice and LLM costs vs the $50 and $97 AI Employee plans, plus LC Phone minutes.
Agency profitability calculator
Clients x retainer minus software, usage, labour and fees. Shows your break-even client count.
SMS, call and email cost calculator
LC Phone and LC Email usage with carrier fees, plus an SMS segment counter that spots Unicode characters.
Guides
First 14 days checklist
What to set up during the trial so you know whether HighLevel fits before you pay.
A2P 10DLC registration
Brand and campaign fields, the mistakes that cause rejections, and the fees.
Voice AI receptionist setup
Prompt structure, actions, testing and routing, including creating agents through the API.
Private Integration tokens
Agency vs sub-account tokens, scopes, rotation, and the 401/403 errors you will probably hit.
Snapshot setup checklist
Build a snapshot you can load into a new client account without breaking anything.
LC Email vs cold email tools
Why your marketing email and your cold outreach should not share a sending setup.
Comparisons
Side-by-side tables with prices copied from each vendor's own pricing page: vs HubSpot, vs Kajabi, vs ClickFunnels, and vs Podium and Birdeye for reviews.
HighLevel's plans at a glance
| Plan | Monthly | Annual | Sub-accounts | Main difference |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | All core features, no rebilling |
| Unlimited | $297 | $2,970 | Unlimited | Rebill phone and email at cost, Basic API |
| Agency Pro | $497 | $4,970 | Unlimited | SaaS Mode, rebilling with markup, Advanced API |
[HighLevel pricing page; checked 2026-10-25] Full breakdown, including usage costs: HighLevel pricing explained.
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Who builds this
GHL Toolkit is built by Matrixcape, a small automation studio that builds on HighLevel. We wrote the guides from setting things up ourselves, including Voice AI agents created through the API. We don't publish testimonials, user counts or income claims, because we don't have verified ones to show you.