Agency profitability calculator

Most "HighLevel agency" revenue projections leave out the two biggest costs: your time per client and usage. This one doesn't. Defaults are examples, not benchmarks, so replace them with your own numbers.

Notes on the inputs

• Starter has 3 sub-accounts and no rebilling. The calculator warns you and treats usage as absorbed. [HighLevel pricing page; checked 2026-10-25] [Rebilling, Reselling and Wallets Explained, updated 2026-09-30; checked 2026-10-25]
• "Rebilled at cost" means the client's sub-account wallet pays HighLevel's rate. You make nothing on it but you also don't carry it. On Unlimited this is the default sensible setting.
• Markup only exists on Agency Pro. If markup is your only reason to upgrade, check the extra $200/month against what markup actually earns at your client count.
• Hours per client is the number most agency spreadsheets set to zero. Even 3–5 hours a month at a modest contractor rate is often the biggest cost line.

Three things to try

1. Set usage mode to "You absorb it" and raise usage to $60 to see what one SMS-heavy client does to margin.
2. Set the plan to Agency Pro and usage to markup at 1.5x. Compare annual profit with Unlimited at cost.
3. Halve the retainer and double the clients. Margin usually drops because hours scale with clients and the plan price doesn't.

Related: SaaS Mode margin calculator (if you sell software rather than services) and the plan picker.

Facts last checked against official sources: 2026-10-25