HighLevel vs Kajabi
Kajabi is built around selling courses, coaching and memberships. HighLevel is a CRM and marketing platform that also hosts courses and communities. The question is which side of your business is the main event.
Prices and limits
| Plan | Monthly | Annual (per month) | Products | Contacts | Admin users | Fee on Kajabi Payments (US) |
|---|---|---|---|---|---|---|
| Kajabi Basic | $179 | $143 | 5 | 2,500 | 2 | 2.9% + $0.30 |
| Kajabi Growth | $249 | $199 | 50 | 25,000 | 11 | 2.8% + $0.30 |
| Kajabi Pro | $499 | $399 | Unlimited | 100,000 | 26 | 2.7% + $0.30 |
| HighLevel Starter | $97 | $970/yr (about $81/mo) | Unlimited contacts | Unlimited users | Your own processor's fees | |
| HighLevel Unlimited | $297 | $2,970/yr (about $248/mo) | Unlimited contacts, unlimited sub-accounts | Unlimited users | Your own processor's fees | |
[Kajabi pricing; checked 2026-10-25] [HighLevel pricing page; checked 2026-10-25] Kajabi also lists a fee when you use a third-party payment provider (2% on Basic, 1% on Growth, 0.5% on Pro) and sells extra contacts in blocks of 25,000 for $125/month.
How to choose
Kajabi is usually the better fit if…
- Courses, memberships or coaching programs are the product, and you want a polished student experience with little setup.
- You're a solo creator or small team who won't touch automation logic or SMS.
HighLevel is usually the better fit if…
- The course is one part of a service business that also needs booking, a sales pipeline, texting and calls.
- Your list is large: HighLevel doesn't charge by contact count, while Kajabi Basic stops at 2,500.
- You run several brands or clients: each gets its own sub-account.
Hidden cost checks
- Kajabi: payment fees on every sale and the contact limit on your tier.
- HighLevel: usage (SMS, email, calls, AI) on top of the plan. Estimate it with the usage calculator.
- Both: migration time. Moving course videos, students and payment subscriptions takes planning either way.
Try HighLevel free for 14 days
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Facts last checked against official sources: