Rebilling and wallets explained
Rebilling (HighLevel now also calls it usage-based reselling) means a client's usage of phone, email and AI is charged to that client instead of to you. It's the difference between usage being your cost and being their cost.
Who can do what
| Plan | Rebill usage at cost | Rebill with your markup |
|---|---|---|
| Starter ($97) | No | No |
| Unlimited ($297) | Yes | No |
| Agency Pro ($497) | Yes | Yes |
[Rebilling, Reselling and Wallets Explained, updated 2026-09-30; checked 2026-10-25] [HighLevel pricing page; checked 2026-10-25]
What can be rebilled
Usage-based LC services such as LC Phone, LC Email, AI and WhatsApp conversations. Some resellable items (for example Yext, WordPress hosting, WhatsApp and Conversation AI subscriptions) have monthly fees charged to the card on file. [Rebilling, Reselling and Wallets Explained, updated 2026-09-30; checked 2026-10-25]
How wallets work
- Each sub-account with rebilling has a wallet funded from the client's card.
- When the balance drops below a minimum threshold, the card is charged a preset reload amount. Agency owners set both in Agency View > Settings > Billing.
- If the wallet reaches $0 or goes negative, LC services pause until a payment reloads it.
Practical consequence: a client with an expired card stops sending texts and receiving calls through LC Phone. Add a workflow or a weekly check for failed wallet reloads, and tell clients upfront how the wallet works.
The 5% on pass-through fees
HighLevel's LC Phone guide says a fixed 5% markup is applied at the sub-account level to pass-through charges (A2P registration fees, SMS/MMS carrier fees, Verified Caller ID and RCS carrier fees), only when re-billing is enabled. Its own example: with a 2x agency multiplier, a $10.00 carrier fee is billed to the location as $21.00 with re-billing on, and $10.00 with it off. [LC Phone Pricing & Billing Guide, updated 2026-10-12; checked 2026-10-25]
Choosing a markup
- At cost (1x): simplest to explain; usage is neutral for you.
- Modest markup: covers your time handling usage questions and failed payments.
- Bundled allowance instead: include an amount of usage in your retainer and absorb it. Predictable for the client, riskier for you if a client gets busy.
Compare all three for your client base with the agency profitability calculator.
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Facts last checked against official sources: